

Jobs later told his biographer that if it hadn't been for Wozniak's blue boxes, "there wouldn't have been an Apple." Jobs managed to sell some two hundred blue boxes for $150 each, and split the profit with Wozniak. Their first business partnership began later that year when Wozniak, a self-educated electronics engineer, started to build his original “ blue boxes” that enabled one to make long-distance phone calls at no cost. Steve Jobs and Steve Wozniak first met in mid-1971, when their mutual friend, Bill Fernandez, introduced then 21-year-old Wozniak to 16-year-old Jobs. Steve Wozniak's " blue box" at the Computer History Museum.

Jobs subsequently instilled a new corporate philosophy of recognizable products and simple design, starting with the original iMac in 1998.

The following year he became the company's interim CEO, which later became permanent. Jobs, who had been ousted from the company in 1985, returned to Apple in 1997 after his company NeXT was bought by Apple. on April 1, 1976, to market Wozniak's Apple I desktop computer, and Jobs and Wozniak incorporated the company on January 3, 1977, in Cupertino, California.įor more than three decades, Apple Computer was predominantly a manufacturer of personal computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales and low market share during the 1990s. Founders Steve Jobs, Steve Wozniak, and Ronald Wayne created Apple Computer Co. Apple's core product lines are the iPhone smartphone, iPad tablet computer, and Macintosh computer line. The company also has a chain of retail stores known as Apple Stores. logo, introduced in 1998, discontinued in 2000, and re-established in 2014 Īpple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, personal computers, servers, and computer software, and is a digital distributor of media content.
